Digital Marketing Performance Institute is a resource for marketers to access the latest news and research on digital marketing.
In light of the rapid growth of digital technologies and the capabilities that digital gives marketers to help them measure performance and understand their customers better than ever before, the CMO Council developed the Digital Marketing Performance Center (DMPC) as a resource for marketers to access the latest news and research on digital marketing.
With 60% of marketers’ time being devoted to digital, including increasing their digital budgets, digital marketing performance measurement and assessment of new technologies and trends in digital will be key areas of focus for marketers moving forward. And as digital and mobile adoption continue to increase and play greater roles in the consumer’s path to purchase, using these technologies to capture data about customers and analyzing that data to create better experiences will be essential components of an effective marketing strategy.
DMPC is aimed at providing the resources you need to remain current with the challenges and trends shaping the digital marketing landscape. Featuring reports, white papers, news, events, expert insights and best practices from global digital marketing leaders, DMPC provides the information you need to stay ahead of the digital curve and strategically plan for what lies ahead.
As CMOs, our role is evolving, and it's crucial to not only understand the waves of change hitting us but also to harness them for positive transformation. In the dynamic landscape of marketing, 2024 presents challenges and opportunities that demand a strategic recalibration. More
This report highlights key perspectives from 13 marketers that have successfully driven long-term strategic growth. These leading practices are derived from executive deep-dive interviews with marketing leaders at brands experiencing significant grow ... More
Large, global eCommerce communities are disrupting the retail marketplace by bringing together vast numbers of buyers and sellers in frictionless transactional environments. Inspired by their success, brand marketers are rethinking go-to-market strat ... More
This study by the Chief Marketing Officer (CMO) Council—conducted in partnership with ViralGains—assessed where and how marketers are leveraging video at every stage of the customer experience and provides valuable insights from an o ... More
This report reveals that marketers still lag in creating multi-channel, digital marketing campaigns that reach and resonate with diverse, micro-audiences worldwide. Only 19 percent said they are extremely good or very good in this area. In contrast, ... More
With mobile device dependency central to today’s digital lifestyles, enlightened brands are creating new mobile relationship marketing strategies that go well beyond simple app and mobile advertising delivery. In this study from the Chief Marke ... More
The third annual “APAC Digital Marketing Performance Dashboard” was conducted by the CMO Council in partnership with Adobe. It included a six-month in-field program comprising quantitative surveys with more than 800 marketing executives. ... More
The CMO Council and Adobe have partnered once again for our fourth annual study into the state of digital marketing across the Asia-Pacific region. This study reviews the state of adoption, readiness and maturity of organizations in Asia who are work ... More
This report also provides a view into the characteristics of data-driven, digital marketing integration leaders, as well as an 18-month plan outlined by the experts at Acceleration to kick-start an integrated digital marketing architecture and framew ... More
This in-depth analysis reveals that even in the face of constrained budgets and overly taxed resources, marketers are optimistic that through improved targeting, relevance and measurement, optimization is possible, even at the most local, one-to-one ... More
While global consumers have been quick to adopt an immersive mobile lifestyle, marketers have been a bit more cautious about fully committing to mobile relationship marketing (MRM). More brands are launching apps or are establishing mobile-enabled co ... More
Content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be ... More
Localized marketing has become a critical area of strategic focus and competitive advantage for brands. Yet, just 12 percent of marketers believe they have highly evolved campaigns and analytics on a local level in contrast to nearly 50 per ... More
Digital marketing transformation across Asia is advancing thanks to high levels of optimism in digital marketing’s ability to attract and engage a highly mobile and digitally connected consumer, according to findings from this study by the CMO ... More
