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APAC Digital Marketing Performance Dashboard 2012

Exploring the State of Digital Marketing Across Asia to Benchmark Levels of Adoption, Traction and Success

This is the first report by the CMO Council, in partnership with Adobe, that highlights the state of digital adoption across Asia-Pacific, as well as best practices, challenges, setbacks, and imperatives for moving forward.

The 85-page report includes detailed findings from an extensive Pan Asian marketer survey; an infographic detailing the state of digital marketing both across the region as a whole and in individual countries; and best practices being embraced by senior marketers from companies like Toys R Us–Asia, Commonwealth Travel, ING-BOB Life Insurance, Fuji Xerox, Tupperware, Yahoo!, Standard Chartered Bank, Citi Group, Toyota, 20th Century Fox, and more.

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