Press Releases
Mar 21, 2019
CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019
CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology PerformFeb 26, 2019
CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE
CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” RelationshipsJan 29, 2019
TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES
New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue GrowthJan 23, 2019
GLOBALFLUENCY TEAMS WITH AI LEADER AGGREGAGE TO BRING CUSTOMIZED CONTENT CURATION AT SCALE TO ITS GLOBAL EXECUTIVE AFFINITY NETWORKS
CMO Council Partners with B2B Marketing Zone and BPI Network Links with Business Innovation Brief to Offer Members Personalized, Relevant On-Demand KnowledgeDec 18, 2018
BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS
New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own CampaignsDec 12, 2018
COLLEGE STUDENTS TO BENEFIT FROM DONATION OF MARKETING INSIGHT SERVICE BY THE CMO COUNCIL
CMO Council to Gift Insight Center Subscription for Every New User Through December; Taps Academic Liaison Partners to Identify Global Students to Receive Portal AccessNov 20, 2018
CMO COUNCIL PARTNERS WITH AUSTRALIAN MARKETING INSTITUTE
Over 60,000 Marketers Offered Access to Global Thought Leadership ContentNov 5, 2018
CMO COUNCIL LAUNCHES NEW DESTINATION FOR MARKETING INSIGHTS AND INFORMATION
Insights Center Features Globally Curated News, Facts and Insights for The Modern Global MarketerSep 27, 2018
CMO COUNCIL EXPLORES STATE OF MARTECH WITH DOMAIN EXPERTS
Nearly 7,000 Solutions Bring Confusion, Complexity and Technical ChallengesSep 26, 2018
TECH INNOVATION HELPS DEAL-DRIVEN TRAVELERS TAKE OFF
New Study Reveals the Impact of Technology on Travel Intention, Selection and TimingSep 5, 2018
MARKETING LEADERS EMBRACE GDPR AS PATH TO TRUST AND IMPROVED EXPERIENCES AS COMPLIANCE LAGGARDS SHIRK RESPONSIBILITY AND FAIL TO CHAMPION CHANGE
CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR WorldJul 10, 2018
NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT
New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued Customer RelationshipsMay 24, 2018
CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS
Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to BrandsMay 23, 2018
NEW STUDY REVEALS CMO PATH TO PUSH BEYOND TRADITIONAL BRAND STORYTELLER ROLE AND FULLY EMBRACE GROWTH DRIVER MANDATE AND REVENUE STRATEGY LEADERSHIP
CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition GoalsMay 21, 2018
GLOBAL ECOMMERCE COMMUNITIES INSPIRING BRANDS TO RETHINK AND REINVENT GO-TO-MARKET STRATEGIES
New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply PurchaseMay 15, 2018
A DECADE LATER, CMOs STILL STRUGGLING TO OPTIMIZE ROUTES TO REVENUE
Joint Study by the CMO Council and Sendwithus Reveals Marketers Are Spending More Time in Meetings About Collaboration Than Growing Relationships With Customers Looking to More Deeply Engage With BrandsMay 10, 2018
CMO COUNCIL TEAMS WITH CABINETM TO LAUNCH NEW SOLUTION SOURCING CENTER TO HELP CMOS ACQUIRE, DEPLOY AND MANAGE MARKETING TECHNOLOGY
Aims to Improve Marketing Technology Lifecycle Management, Enable Smarter Procurement, and Accelerate Digital Transformation Through Access to Leading Solutions, Peer-Based Experience, Insight, and LearningApr 30, 2018
CHIEF MARKETER JOBS AT RISK IF CUSTOMER EXPERIENCE STRATEGIES DON'T SUCCEED, REPORTS CMO COUNCIL
76 Percent of CMOs Believe Their Jobs Are on the Line if Customer Engagement Doesn't Satisfy Digitally Demanding Consumers; Only 10 Percent Can Measure Financial ImpactApr 24, 2018
CHIEF MARKETERS CALL FOR MORE DIGITAL PLATFORM TRANSPARENCY; LEVEL OF MEDIA SPEND WILL BE LINKED TO REPORTING ACCURACY
CMO Council Member Study Reveals Many Will Boost Spend in Online Video Advertising and Voice Willingness to Pay Premiums for Guaranteed Views and Deep Customer InsightsDec 21, 2017