Press Releases
May 28, 2020
CMO Compensation: Erosion, Stagnation or Elevation in 2020?
Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO CouncilMay 18, 2020
CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS
Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources and Focus on Digital and EcommerceMar 31, 2020
81 PERCENT OF BRANDS STRUGGLE TO MEET CONSUMER DESIRE FOR PERSONALIZED ENGAGEMENT—FAIL TO ACT IN THE MOMENT OF NEED, CMO COUNCIL STUDY FINDS
Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyaltyMar 30, 2020
CMO COUNCIL GIVES LOW-COST ACCESS TO GLOBAL ONLINE KNOWLEDGE CENTER TO HELP MARKETERS TAP EXPERT INSIGHTS IN DEALING WITH GLOBAL CRISIS
Global Library of Best Practice Content and Real-Time Market Data Can be Sourced for Just $95 as Marketers Struggle to React, Adapt and Recover from Downturn and Disruption of Viral PandemicMar 25, 2020
MARKETERS STRUGGLE TO MAKE INFORMED DECISIONS DURING CHAOS
New CMO Council Research Finds Marketers Lacking On-demand Data Insights to Adapt, Adjust and Make Tactical and Strategic Marketing Recovery MovesMar 24, 2020
MARKETERS FACED WITH A CONTENT CONUNDRUM LOSE SIGHT OF ROI
New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and MeasurementMar 16, 2020
CONTENT MARKETING IMPERATIVE GROWS IN FACE OF INDUSTRY AND CUSTOMER EVENT CANCELLATIONS WORLDWIDE, SAYS CMO COUNCIL
New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020Mar 3, 2020
AFRICA’S FERTILE MOBILE LANDSCAPE GIVES RISE TO VAST DATA FIELDS TO GROW CUSTOMER INSIGHTS AND OFFER INNOVATIVE SERVICES
New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued ServicesJan 15, 2020
GROWTH GUIDANCE CENTER DEBUTS NEW GROWTH MONITOR BULLETIN
Monthly eJournal Follows Publication of Transformational Growth ReportJan 6, 2020
TOP 20 BRUISED, BATTERED AND EMBATTLED BRANDS IN 2019
CMO Council Picks Most Challenged Brands and Issues Impacting Brand PerceptionDec 10, 2019
BRANDS LACKING A PRIVACY-FIRST CULTURE RISK LOSING CUSTOMER TRUST
New CMO Council Research Finds Marketers at the Epicenter of the Trust Economy and Customer Data PrivacyNov 21, 2019
CMO COUNCIL APPOINTS REGIONAL DEVELOPMENT OFFICER FOR EUROPE
Manuel Huettl Appointed SVP to Lead Operational Expansion from Office in Munich; Will Head Localization, Member Engagement, Content Distribution, Partnerships in Key GeographyNov 20, 2019
B2B MARKETERS DEMAND THIRD-PARTY PROVIDERS BRING MORE COMPLIANCE TO LEAD MARKETING SCIENCE
New CMO Council Research Finds Irresponsible Lead Gen Vendors Put Brands at Financial, Legal and Reputational RiskOct 31, 2019
CMO COUNCIL APPOINTS TOM KANESHIGE HEAD OF CONTENT
Former Forrester Analyst and Journalist at IDG, Penton and TechTarget To Edit Digital Publications and Produce Multi-Channel ContentOct 22, 2019
TOO MANY MARKETERS HAVE COIN-OPERATED VIEW OF CUSTOMERS REVEALS STUDY ON RELATIONSHIP BUILDING AND EMOTIONAL LOYALTY
New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender LoyaltyOct 15, 2019
NEW GROWTH GUIDANCE CENTER LAUNCHES WITH STRATEGIC BRIEF ON HOW TO INNOVATE AND SCALE PERFORMANCE
CMO Council and BPI Network Team with Frost & Sullivan to Deliver Real-Time Transformational Growth Insights to Business LeadersJul 25, 2019
BRANDS CHALLENGED TO GIVE MILLENNIALS AND GEN Z CONSUMERS WHAT THEY REALLY WANT: EXPERIENCES ACROSS BOTH DIGITAL AND PHYSICAL CHANNELS
New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of ChoiceJun 11, 2019
LACK-LUSTER LOCALIZATION PROMPTS CHIEF MARKETERS TO RE-EXAMINE GLOBAL OPS AND REALIGN AGENCY DYNAMICS
CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth GoalsJun 4, 2019
LIVE DATA IS NOW THE LIFEBLOOD FOR TELCO VALUE CREATION
CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest ReportMar 21, 2019